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Gendered products act as the extended phenotype of human sexual dimorphism : they increase physical attractiveness and desirability
Borau, Sylvie; Bonnefon, Jean-François - In: Journal of business research : JBR 120 (2020), pp. 498-508
Persistent link: https://www.econbiz.de/10012417158
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Positive gender congruency effects on shopper responses : field evidence from a gender egalitarian culture
Otterbring, Tobias; Bhatnagar, Roopali; Samuelsson, Peter; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012665988
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The prosociality of married people : evidence from a large multinational sample
Borau, Sylvie; Couprie, Hélène; Hopfensitz, Astrid - In: Journal of economic psychology : research in economic … 92 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013483317