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The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
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Women’s bodies as sites of control : inadvertent stigma and exclusion in social marketing
Gurrieri, Lauren; Previte, Josephine; Brace-Govan, Jan - In: Journal of macromarketing : examining the interactions … 33 (2013) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10009756536
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Avoiding throwing out the baby with the bathwater : critically deconstructing contested positions on social and macromarketing in the health domain
Gould, Stephen J.; Semaan, Rania W. - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 520-531
Persistent link: https://www.econbiz.de/10010467237
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Who is the biggest loser? : fat news coverage is a barrier to healthy lifestyle promotion
Previte, Josephine; Gurrieri, Lauren - In: Health marketing quarterly 32 (2015) 4, pp. 330-349
Persistent link: https://www.econbiz.de/10011428637
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Coping with Covid : Australian women's coping responses during the Covid-19 pandemic
Godwin, Megan; Whyte, Stephen; Russell-Bennett, Rebekah; … - In: Covid economics : vetted and real-time papers (2021) 71, pp. 112-136
Persistent link: https://www.econbiz.de/10012490007
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Men's transformative health service use : rethinking customer experience of vulnerability
McGraw, Jacquie; Russell-Bennett, Rebekah; White, … - 2024
Persistent link: https://www.econbiz.de/10015110548