Machine generated contents note: Foreword -- by Uwe E. Reinhardt -- Acknowledgments -- Preface to the Second Edition --1 Introduction -- 1.1 Why Should the Economics of Health Be Reconsidered? -- 1.2 Purpose of the Book -- 1.3 Outline of the Book -- 2 Market Competition -- 2.1 The Traditional...

Acknowledgements -- Background material -- Introduction / Yaniv Hanoch, Andrew J. Barnes, and Thomas Rice -- A brief overview of behavioral economic / Thomas Rice, Yaniv Hanoch, and Andrew J. Barnes -- Shaping health behaviour -- The behavioral economics of tobacco products : innovations in...