Introduction: The health care budget in the UK is finite and, as such, decisions must be made about how best to allocate scarce resources. Cost effectiveness analysis, and its overall summary measure of cost per quality adjusted life year (QALY) gained from an intervention, is used as part of...

Discrete choice experiments (DCEs) allow a number of characteristics to be traded-off against one another. An overriding methodological challenge faced is how best to apply DCEs to questions involving those attributes commonly used in value elicitation exercises such as risk, time (Bansback et...