"Many modern policy challenges are linked directly to unhealthy living and struggling health systems. This book is for anyone interested in the use of the latest behavioural insights within this crucial policy arena, to incentivise change. It will appeal to practitioners, academics, or students...

Background Time preferences for preventive behavior under novel risks and uncertain contexts may differ from timing preferences related to familiar risks. Therefore, it is crucial to examine drivers of preventative health behavior timing in light of new health risks. Using the case of COVID-19,...