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~subject:"Gesundheitsvorsorge"
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The best of both worlds? : effects of attribute-induced goal conflict on consumption of healthful indulgences
Belei, Nina
;
Geyskens, Kelly
;
Goukens, Caroline
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 900-909
Persistent link: https://www.econbiz.de/10009688781
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The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
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