Do consumers eat more when they exercise more? If so, the implications could ripple through the multi-billion dollar fitness and food industries and have implications for both consumers and health care providers. Three studies – two field experiments and one observational field study –...

When does a gain-framed health message work better than a loss-based one, such as a fear appeal? Although a basic summary of the literature would be inconsistent and inconclusive, a deeper focus on the individual or person-specific characteristics of the audience targeted in the studies shows a...

Background: In the context of food, convenience is generally associated with less healthy foods. Given the reality of present-biased preferences, if convenience was associated with healthier foods and less healthy foods were less convenient, people would likely consume healthier foods. This...