The main purpose of this study is to analysis the impact of marketing culture aspects of healthcare on marketing creativity. The research was conducted at healthcare sectors in Kurdistan region of Iraq. The researchers employed quantitative research method via using a survey to measure the...

Healthcare is used in a growing number of hospitals to increase efficiency and quality of care. The study was carried out in healthcare sectors and particularly at private hospitals in Sulaimaniah. The study attempted to investigate change management perspective at health sector at private...

The main purpose of this study is to analysis the impact of marketing culture aspects of healthcare on marketing creativity. The research was conducted at healthcare sectors in Kurdistan region of Iraq. The researchers employed quantitative research method via using a survey to measure the...