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The impact of violent humor on advertising success : a gender perspective
Swani, Kunal; Weinberger, Marc G.; Gulas, Charles S. - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
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It's just a joke violence against males in humorous advertising
Gulas, Charles S.; McKeage, Kim; Weinberger, Marc G. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 109-120
Persistent link: https://www.econbiz.de/10008860323
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Fifty Shades of sex and violence : scenes of advertising to come?
Reichert, Tom; Weinberger, Marc G. - In: Advertising and violence : concepts and perspectives, (pp. 77-93). 2015
Persistent link: https://www.econbiz.de/10010498563
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It's just a joke : violence against males in humorous advertising
Gulas, Charles S.; McKeage, Kim; Weinberger, Marc G. - In: Advertising and violence : concepts and perspectives, (pp. 45-59). 2015
Persistent link: https://www.econbiz.de/10010498565
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Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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Audience reaction to comedic advertising violence after exposure to violent media
Gulas, Charles S.; Swani, Kunal; Weinberger, Marc G. - In: Journal of current issues and research in advertising 40 (2019) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10012243094