Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an 'outside-in' vision, based on: the identification of products with a higher value than that...

Global markets endorse the principles of market-space competition, where competition space represents a factor of competition. Firms compete with one another in extensive markets, without geographical and administrative boundaries; they adopt highly flexible managerial directions, featuring the...

Business globalisation has led to a growing awareness of social and environmental issues, and Ð in more general terms - the sustainable growth of those organizations involved. Firms are nowadays exposed to socio-environmental forces on a vast scale. This calls for a modern code of corporate...

Firms compete today in a situation of intense rivalry, in global markets that are subject to political, social and technological instability. As a result, no company can rely only on its own resources, knowledge and skills as it did in the past. Global managerial economics demands ramified,...

Since the early 80s, the global economy has radically changed companies, manufacturing system and products. Global managerial economics demands ramified, far-flung and strongly interconnected organisations (networks). These complex structures favour knowledge management skills, competitive...