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An entrepreneurial model of SME internationalization : evidence from six cases

Tiessen, James H.; Merrilees, Bill - In: International entrepreneurship: globalization of …, (pp. 131-154). 1999

Persistent link: https://www.econbiz.de/10001454352

Service versus product brands : understanding international adaptation

Wong, Ho Yin; Merrilees, Bill - In: Journal for international business and entrepreneurship … 4 (2009) 3, pp. 231-242

Persistent link: https://www.econbiz.de/10003919239

Pioneering Asian franchise brands : Pho24 in Vietnam

Frazer, Lorelle; Merrilees, Bill - In: Journal of marketing channels : ... distribution … 19 (2012) 4, pp. 295-309

Persistent link: https://www.econbiz.de/10009657578

Franchisors do their homework before entering international markets : experiences from the Australian franchising sector

Frazer, Lorelle; Merrilees, Bill; Bodey, Kelli - In: International entrepreneurship and management journal 3 (2007) 4, pp. 437-452

Persistent link: https://www.econbiz.de/10003562387

Born globals : how are they different?

Wong, Ho Yin; Merrilees, Bill - In: Interdisciplinary approaches to product design, …, (pp. 305-329). 2012

Persistent link: https://www.econbiz.de/10009628418

An entrepreneurial model of SME internationalization Evidence from six cases

Tiessen, James H; Merrilees, Bill - In: International entrepreneurship, (pp. 131-154). 1999

Persistent link: https://www.econbiz.de/10015390789

Born Globals: How are they Different?

Yin Wong, Ho; Merrilees, Bill - In: Interdisciplinary approaches to product design, …, (pp. 305-329). 2012

The purpose of this study is to advance our understanding of the difference between born globals and non-born globals. An Australian sample of 315 internationally active firms is surveyed using the mail questionnaire approach. After comparing born globals with other international firms, the...

Persistent link: https://www.econbiz.de/10015378038