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The United States is often credited as thebirthplace of the franchise, and at the present time, North America stillcontains the most franchisors’ headquarters in the world. This reviewexamines the prevalence of franchising among developed nations in NorthAmerica, the Pacific Rim, and other...
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Although franchising has been successful in theU.S. and other developed nations, franchising is still being explored inemerging countries and developing economies. The goal of this research istwofold: to identify the characteristics of an emerging market, as basedon franchisor specifications,...
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Studies of international franchising are scant, but growing, and can be divided into two main streams of research: those focused on environmental predictors of internationalization and those focused on strategic, firm level characteristics. Belonging to the latter category, this study...
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