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Handbook of research in international marketing
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Newer insights into marketing : cross-cultural and cross-national perspectives
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Examining culture from both sides of the pond
Harris, Phil
;
Schuster, Camille P.
- In:
Newer insights into marketing : cross-cultural and …
,
(pp. 1-8)
.
2016
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011584104
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Introduction to a global scorecard: industry practice and international implications
Schuster, Camille P.
- In:
Handbook of research in international marketing
,
(pp. 434-445)
.
2003
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001803980
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