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China as an opportunity and a challenge for western service providers
Bao, Sen; Toivonen, Marja - In: European review of service economics and management (2022) 1/13, pp. 189-202
Persistent link: https://www.econbiz.de/10013253139
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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Being a member of global community : the effect of Chinese brand origin salience on global identity perceptions and brand evaluations
Shi, Zhuomin; Zhang, Xiangyun; Jin, Chunji; Huang, Qianying - In: The journal of product & brand management 33 (2024) 7, pp. 842-854
Persistent link: https://www.econbiz.de/10015166424
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The impact of psychic distance on Chinese outward foreign direct investments
Blomkvist, Katarina; Drogendijk, Henrieke Johanna - In: Management international review : mir ; journal of … 53 (2013) 5, pp. 659-686
Persistent link: https://www.econbiz.de/10010198056
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Cultural based Chinese leadership styles in a globalised market
Busch, Rainer; Unger, Alexander; McMahon, Robert; May, … - In: International journal of Chinese culture and management … 3 (2013) 3, pp. 303-322
Persistent link: https://www.econbiz.de/10009791524
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Soziale Kompetenz, Vertrauen und kulturelle Unterschiede bei internationalen Unternehmensgründungen
Unger, Christin - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010350542
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Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela; Merunka, Dwight; Akram, Muhammad Shakaib - In: International journal of emerging markets 6 (2011) 4, pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
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Rewriting the Chinese national epic in an age of global consumerism : city of life and death and the flowers of war
Yang, Jing - In: New global studies 8 (2014) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10010498877
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Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan; Fam, Kim-Shyan; Che, Yu; Singh, Gurmeet - In: Journal of promotion management : JPM 21 (2015) 6, pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
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Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua; Snell, Katy; Tsai, Wanhsiu Sunny - In: Journal of international consumer marketing 27 (2015) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011306310