Highlights the dearth of research on the range of issues surrounding the international environment and the impact on international marketing. Such issues concern trade and investment liberalization and protectionism, the role of multilateral institutions and the NGOs, and country, sector and...

Internationalization is the gradually developing process of increasing a firm’s involvement in international business.Alternative theories to the standard "incremental internationalization" approach are discussed, including the "internalization/transaction" cost paradigm; the "network theory";...