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China: Workshop of the world?

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Global assessment

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The information and communication technologies revolution : new economics and new dialectics

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Opening for business : a comparison of J. Walter Thompson and McCann Erickson's entries into the Australian market

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Relocating centers and peripheries : transnational advertising agencies and Singapore in the 1950 and 1960

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Business Studies: The Global Dynamics of Business–State Relations

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Corporate risk assessment and business strategy : a prime task for senior management

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Opening for business : A comparison of J. Walter Thompson and McCann Erickson’s entries into the Australian market

Crawford, Robert - In: Journal of Historical Research in Marketing 8 (2016) 3, pp. 452-472

Purpose This paper aims to provide an insight into the emergence of the global advertising industry by undertaking a comparison of the respective entries of the advertising agencies J. Walter Thompson and McCann Erickson into the Australian market in the 1930s and 1960s....

Persistent link: https://www.econbiz.de/10014873608