Chetty, Sylvie K. - In: European Journal of Marketing 33 (1999) 1/2, pp. 121-142
The economic deregulation, in 1984, in New Zealand was followed by an influx of cheap imports which most affected the apparel industry. Firms which wanted to survive decided to export. Studies the dimensions of internationalisation of those firms. A modified version of Welch and Luostarinen’s...