Pauwels, Pieter; Patterson, Paul G.; de Ruyter, Ko; … - In: New challenges to international marketing, (pp. 11-36). 2009
To investigate a firm's propensity to continue internationalization, the so-called Uppsala internationalization process model is a logical point of departure (Johanson & Vahlne, 1977, 1990). Building upon a behavioral theory of the firm ( Cyert & March, 1963 ) and Penrose's (1959) theory of the...