Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalization causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only...

Time becomes the benchmark that defines a company's strategic behavior, extensively revamping the entire company by reinterpreting the time dimension in a different, extremely dynamic context. Marketing activities always presuppose time-based competition. From a marketing perspective, oriented...