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Global sport business : community impacts of commercial sport
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Corporate cosmopolitanism, glocalization and cyber ethno-nationalism : production and consumption of Nike Japan's advertisement "you can't stop us: the future isn't waiting"
Kobayashi, Kōji
- In:
Sport, advertising and global promotional culture : …
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(pp. 196-215)
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2025
Persistent link: https://www.econbiz.de/10015405313
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Japanese post-industrial management : the cases of Asics and Mizuna
Kobayashi, Koji
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Amis, John
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Unwin, Richard
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Southall, …
- In:
Global sport business : community impacts of commercial …
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(pp. 42-63)
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2011
Persistent link: https://www.econbiz.de/10009125739
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