Aspelund, Arild; Koed Madsen, Tage; Moen, Øystein - In: European Journal of Marketing 41 (2007) 11/12, pp. 1423-1448
Purpose – This review aims to focus on the phenomenon of infant firms that operate internationally right from or close to inception, so‐called international new ventures (INVs) or born global firms. It also aims to provide a comprehensive review of the literature on INVs from the time when...