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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Mit Dienstleistungen ins Ausland : eine Erfolgsfaktorenanalyse bei kleinen und mittleren Industrieunternehmen
Sichtmann, Christina
;
Griese, Ilka
;
Klein, Maren
-
2007
-
Stand : Juni 2007
Persistent link: https://www.econbiz.de/10003557337
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Steuerung der Kundenintegration bei der Internationalisierung von Dienstleistungen
Klein, Maren
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 359-380)
.
2009
Persistent link: https://www.econbiz.de/10003808728
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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Produktbegleitende Dienstleistungen international vermarkten
Sichtmann, Christina
;
Selasinsky, Maren von
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
3
,
pp. 16-21
Persistent link: https://www.econbiz.de/10003844447
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