Comments on a previous article published in IMR by Stöttinger and Schlegelmilch. The article examined the explanatory power of the psychic distance concept in terms of export development and organisational performance. Argues that while Stöttinger and Schlegelmilch make several important...

Research into firm internationalisation has identified psychic distance as a key factor in explaining variations in both expansion patterns and organisational performance. Despite the substantial growth in research on the internationalisation of retailing, most contributions have been highly...