Narrow search
Showing 1 - 10 of 3,369
Cover Image
Mega-events, local economies, and global status : what happened before the 2008 Olympics in Beijing and the 2010 World Expo in Shanghai
Sun, Jian - In: Journal of current Chinese affairs 39 (2010) 2, pp. 133-165
Persistent link: https://www.econbiz.de/10009500521
Cover Image
The long-term growth effects of the Olympic Games in Beijing : a theoretical investigation of growth channels of mega-events
Birkendorf, Tobias - In: Financial sector reform and the international …, (pp. 151-169). 2009
Persistent link: https://www.econbiz.de/10003855313
Cover Image
Understanding the global-local nexus in the context of the Olympic Games : implications for managing community development through sport megaevents
Shin, NaRi; Welty Peachey, Jon - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 82-95
Persistent link: https://www.econbiz.de/10013255848
Cover Image
Internationalization of sport events through branding opportunities
Singh, Amandeep (ed.); Itani, Maher N. (ed.);  … - 2025
"Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for...
Persistent link: https://www.econbiz.de/10015182374
Cover Image
Global Cultural Branding Through the Investment of Historical Culture : A Case Study of the Beijing Olympics Opening Ceremony
Wu, ZhiYan; Borgerson, Janet L.; Schroeder, Jonathan E. - 2011
China as an international brand by focusing on the Beijing Olympics opening ceremony. The study includes interviews with UK … and China-based consumers and managers. We argue that, in the context of the 2008 Beijing Olympics, Chinese international …. The Beijing Olympics opening ceremony, which China invested with historical and mythical Chinese culture, serves as a …
Persistent link: https://www.econbiz.de/10014177102
Cover Image
Would you work abroad? : the effect of English proficiency on Chinese employees' willingness to accept international assignments
Li, Jie; Zhao, Yue; Han, Xue - In: International business review : the official journal of … 29 (2020) 2, pp. 1-9
Persistent link: https://www.econbiz.de/10012175519
Cover Image
The coming China wars : where they will be fought and how they can be won
Navarro, Peter - 2007
Persistent link: https://www.econbiz.de/10003316450
Cover Image
The impact of globalization on CO2 emissions in China
Shahbaz, Muhammad; Khan, Saleheen; Ali, Amjad; … - In: The Singapore economic review : journal of the Economic … 62 (2017) 4, pp. 929-957
Persistent link: https://www.econbiz.de/10011788721
Cover Image
The impact on global greenhouse gas emissions of geographic shifts in global supply chains
Jiang, Xuemei; Green, Christopher J. - In: Ecological economics : the transdisciplinary journal of … 139 (2017), pp. 102-114
Persistent link: https://www.econbiz.de/10011794083
Cover Image
The contribution of China's bilateral trade to global carbon emissions in the context of globalization
Ding, Tao; Ning, Yadong; Zhang, Yan - In: Structural change and economic dynamics : SC+ED 46 (2018), pp. 78-88
Persistent link: https://www.econbiz.de/10012039873