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-based view (RBV)
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Contractual loyalty : leveraging partnerships to achieve customer loyalty in global markets
Parahoo, Sanjai K.
;
Aurifeille, Jacques-Marie
;
Sobhee, …
- In:
Globalization and Africa
,
(pp. 25-46)
.
2008
Persistent link: https://www.econbiz.de/10003876828
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2
The role of place branding and image in the development of sectoral clusters : the case of Dubai
Hafeez, Khalid
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10011606869
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Contructual loyality : leveraging partnerships to achieve customer loyality in global markets
Parahoo, Sanjai K.
- In:
Globalization and partnerships : features of business …
,
(pp. 203 - 224)
.
2007
Persistent link: https://www.econbiz.de/10014546653
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