Showing 1 - 7 of 7
Persistent link: https://www.econbiz.de/10003916439
Persistent link: https://www.econbiz.de/10012939948
Persistent link: https://www.econbiz.de/10012145758
Persistent link: https://www.econbiz.de/10013206770
Persistent link: https://www.econbiz.de/10013267929
The influence of internationalisation processes in the domestic activities of firms’ has not been considered as an important issue in existing models, because they tend to focus on a partial and restricted view of the firm. The purpose of this paper is to challenge that view by attempting a...
Persistent link: https://www.econbiz.de/10014203705
In an increasingly competitive global market, firms try to conquer a special place in customers’ minds and – when possible – in their hearts and spirits in order to succeed. Hence, through a competitive strategy based on differentiation, companies tend to focus their efforts in creating...
Persistent link: https://www.econbiz.de/10015362740