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surpassed German FDI stock in India. Our research shows that, as of October 2008, 123 Indian MNEs with 167 subsidiaries were …
Persistent link: https://www.econbiz.de/10010308068
In recent years India has emerged as a major destination for corporate research and development (R&D), especially for … multinational corporations. India's domestic institutions like Indian Space Research Organisation (ISRO), Defence Research and … science and technology have been signed with India. After years of self-imposed seclusion, principally motivated by post …
Persistent link: https://www.econbiz.de/10010308093
Indian participation in the globalization. He assesses that the reforms in India lead to economic and social process of …
Persistent link: https://www.econbiz.de/10009468690
Purpose – This special issue aims to present India as one of the world's most promising and fastest growing economies … specifically focused on India, the findings are applicable in the Indian market context which has a need for customized tools and … marketing strategies. Originality/value – This issue will assist practitioners, researchers and budding marketers, eyeing India …
Persistent link: https://www.econbiz.de/10014674599
differ across demographic segments in an emerging market (India). Further, the paper aims to investigate if predisposition … India. Design/methodology/approach – Instruments to measure predisposition towards foreign brands and consumer acculturation …
Persistent link: https://www.econbiz.de/10014674763
Purpose – This paper aims to study Nissan's “go‐global” strategy. It aims to understand the various imperatives that a company needs to operate at multiple locations, how it chooses among various locations and how it goes about implementing the expansion plan considering a specific case...
Persistent link: https://www.econbiz.de/10014689464
hierarchies. Findings – Globalization does not result in the replacement of “traditional” with “modern” in India but rather …
Persistent link: https://www.econbiz.de/10014701708
Purpose – Globalization of markets and increasing expectations of customers have created a turbulent environment for Indian organizations. The purpose of this paper is to study the development of various competencies by small‐, medium‐ and large‐scale Indian organizations under various...
Persistent link: https://www.econbiz.de/10014702177
practices. Analyses, empirically, magazine advertisements from the US, UK, France, India and Korea to identify cross …
Persistent link: https://www.econbiz.de/10014723013
Persistent link: https://www.econbiz.de/10004534980