The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It al

Introduction / Jean J. Boddewyn -- history of the AIB fellows : 1975-2008 / Jean J. Boddewyn -- International business history : an AIB tradition / Mira Wilkins -- International business and finance scholarship / Raj Aggarwal -- Reassesing global marketing strategy / Susan P. Douglas and C....

The market-internalization framework can be applied to non-economic institutions because society's nonmarket subsystems – political, social and cultural – are subject to failures just like economic markets, and firms can contribute to their repair or replacement by selectively, strategically...

The global business environment is increasingly characterized by dynamic interactions among an ever-widening group of actors – public, for-profit and not-for-profit – involved in the provision of such local collective goods as health, education, transportation and communication in emerging...