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Opening for business : a comparison of J. Walter Thompson and McCann Erickson's entries into the Australian market

Crawford, Robert - In: Journal of historical research in marketing 8 (2016) 3, pp. 452-472

Persistent link: https://www.econbiz.de/10011626970

Relocating centers and peripheries : transnational advertising agencies and Singapore in the 1950 and 1960

Crawford, Robert - In: Enterprise & society : the international journal of … 16 (2015) 1, pp. 51-73

Persistent link: https://www.econbiz.de/10011551595

Globalisation, branding and advertising's stakeholders

Brennan, Linda; Crawford, Robert - In: Global advertising practice in a borderless world, (pp. 22-41). 2017

Persistent link: https://www.econbiz.de/10011668012

Australasian advertising and the world

Dickenson, Jacqueline; Crawford, Robert - In: Global advertising practice in a borderless world, (pp. 208-218). 2017

Persistent link: https://www.econbiz.de/10011668027

From global to social : digital communication and the future of globalisation and advertising

Crawford, Robert; Brennan, Linda; Nguyen, Dang; Parker, … - In: Global advertising practice in a borderless world, (pp. 219-227). 2017

Persistent link: https://www.econbiz.de/10011668028

Global advertising practice in a borderless world

Crawford, Robert (ed.); Brennan, Linda (ed.); … - 2017

Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...

Persistent link: https://www.econbiz.de/10011638506

Global advertising practice in a borderless world

Brennan, Linda (ed.); Crawford, Robert (ed.); … - 2017 - First edition.

Persistent link: https://www.econbiz.de/10013181489