Bruce Lloyd of the South Bank University reports on an interview with Professor George S. Yip, author of Total Global Strategy: Managing for Worldwide Competitive Advantage . Argues that managers must analyse their industry and identify the specific drivers that affect their operation and...

John Naisbitt, who has written several books on the future, including Megatrends (which sold over eight million copies), discusses with Bruce Lloyd the issues raised in his latest volume, Global Paradox . Reveals that Naisbitt sees the global corporation becoming more important at the same time...