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Global or glocalized consumers? : an analysis of consumers living in the globalizing city of Dubai
Cherrier, Hélène
;
Mady, Tarek T.
;
Mady, Sarah
- In:
Journal of euromarketing
19
(
2010
)
4
,
pp. 200-226
Persistent link: https://www.econbiz.de/10009384428
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Setting the conditions for going global : Dubai's transformations and the Emirati woman
Cherrier, Hélène
;
Belk, Russell W.
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 317-335
Persistent link: https://www.econbiz.de/10010512565
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