Filipescu, Diana A.; Rialp, Alex; Rialp, Josep - 2009
Broadly speaking, internationalisation means the entry to new-country markets. It may, therefore, be described as a process of innovation ( Bilkey & Tesar, 1977 ; Andersen, 1993 ; Casson, 2000 ). Faced with increasing international competition, innovation has become a central focus in firms’...