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A communication mix for an event planning: a linear quadratic approach
Buratto, Alessandra; Grosset, Luca - In: Central European Journal of Operations Research 14 (2006) 3, pp. 247-259
Persistent link: https://www.econbiz.de/10008515663
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A goodwill model with predatory advertising
Grosset, Luca; Roberti, Paolo; Viscolani, Bruno - In: Operations research letters 39 (2011) 6, pp. 419-422
Persistent link: https://www.econbiz.de/10009404718
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Optimal investment in age-structured goodwill
Faggian, Silvia; Grosset, Luca - 2012
Persistent link: https://www.econbiz.de/10011628988