The central aim of the article is company governance, i.e., researching governance of a company that does not want to … be only financially successful but also direct its governance toward socially responsible governance. The article begins … with the definition of "theoretical backgrounds," in which social responsibility in regard to company governance …

role of improving the rules of the game, i.e., act as corporate citizens, and (c) that business ethics can and should … provide theoretical guidance for "corporate citizenship" and the political processes of "new governance," in which business … recent discourse about the appropriate analytical foundations of business ethics. …