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Adopters and non‐adopters of internet banking: a segmentation study

Patsiotis, Athanasios G.; Hughes, Tim; Webber, Don J. - In: International Journal of Bank Marketing 30 (2012) 1, pp. 20-42

Purpose – This study examines internet banking adoption and resistance behaviour in Greece in order to develop profiles of adopters and non‐adopters of the service. The aim is to illustrate customers' resistance behaviour towards internet banking. The existing research does not explain...

Persistent link: https://www.econbiz.de/10014760033