There is a lacuna of empirical research in the international marketing literature pertaining to problems and issues encountered by exporting firms, particularly in relation to the Western European context. In addressing this gap, reports the findings of an ethnocentric study, which focused on...

In an attempt to make progress towards filling out some major gaps in the export marketing literature, focuses on the comparison of the business relationships of indigenous manufacturers from Greece with importers based in a developed country and other domestic purchasing partners, with regard...

Addresses the issue of adaptation by indigenous Greek export manufacturing firms in their business relationships with UK importers. Fifty‐three manufacturers in Greece were included in the research sample. Results suggest that these Greek manufacturers were involved in considerable levels of...