Tullani, Harsh; Saha, Raiswa; Dahiya, Richa - In: International Journal of Sustainable Entrepreneurship … 3 (2018) 1, pp. 35-52
The article aims at finding whether it's green innovation or ethical consideration of the business that predominantly affects consumer's choice for green purchase intentions. Does it act as a precursor to green marketing practices, and how it can impact consumers green purchase intentions? This...
