Yadav, Rambalak; Kumar Dokania, Abhishek; Swaroop … - In: International Journal of Contemporary Hospitality Management 28 (2016) 10, pp. 2178-2196
Purpose The present study aims to explore the influence of green marketing functions (green activities, corporate communication of green activities and green image) on corporate image in the hospitality sector. Further, the study tries to explore the consumer’s intention to visit the hotels...