Non-saturated markets such as high-tech markets are attracting more and more eco-conscious consumers. Their utility can be increased by firms’ investment in carbon reduction, so the overall demand can be expanded without intensifying the market competition too much. In this paper, we build a...

To address the carbon lock-in problem, many developing countries have utilized multinational firms’ (MNFs’) mandatory carbon emission reduction requirements for the domestic manufacturers they source from, thereby triggering the latter’s investment in carbon emission reduction. But facing...