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As public concern over greenwashing has grown in the last two decades, academic research has increased correspondingly, and there is now a substantial body of research addressing issues related to greenwashing. In this paper, we therefore review and analyze greenwashing research, to provide an...
Persistent link: https://www.econbiz.de/10014545993
As public concern over greenwashing has grown in the last two decades, academic research has increased correspondingly, and there is now a substantial body of research addressing issues related to greenwashing. In this paper, we therefore review and analyze greenwashing research, to provide an...
Persistent link: https://www.econbiz.de/10012221528
Persistent link: https://www.econbiz.de/10012494370
Persistent link: https://www.econbiz.de/10012496486
"Green communication can improve a firm's reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises. The book provides a comprehensive list of 39...
Persistent link: https://www.econbiz.de/10015398181