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~subject:"Großbritannien"
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Cases in marketing of services...
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Großbritannien
Marketing
34
Consumer behaviour
28
Konsumentenverhalten
24
Management
24
Market research
13
Tourism
12
Tourismus
12
Marktforschung
11
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Marketingmanagement
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United Kingdom
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Brand image
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Wissenschaftliche Methode
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Banking
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Business economics
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Strategisches Management
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Beziehungsmarketing
6
Brand
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Customer satisfaction
6
Markenartikel
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Markenführung
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Markenimage
6
Neuronale Netze
6
Relationship marketing
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Tourism industry
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Tourism marketing
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Tourismusmarketing
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Tourismuswirtschaft
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Moutinho, Luiz
5
Bian, Xuemei
2
Veloutsou, Cleopatra
2
Beynon, Malcom J.
1
El-Manstrly, Dahlia
1
Hutcheson, Graeme D.
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Kaynak, Erdener
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Meidan, Arthur
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European journal of marketing : EJM
2
International journal of business innovation and research
1
Journal of business research : JBR
1
Journal of financial services marketing : JFSM
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
6
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1
Home buying behaviour : a comparison of Canadian vs British attitudes
Kaynak, Erdener
;
Meidan, Arthur
- In:
Management international review : mir ; journal of …
20
(
1980
)
4
,
pp. 53-63
Persistent link: https://www.econbiz.de/10002209905
Saved in:
2
Gender differences in supermarket choice : an expositional analysis in the presence of ignorance using CaRBS
Beynon, Malcom J.
;
Moutinho, Luiz
;
Veloutsou, Cleopatra
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 267-290
Persistent link: https://www.econbiz.de/10003949224
Saved in:
3
An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry
El-Manstrly, Dahlia
;
Paton, Robert A.
;
Veloutsou, Cleopatra
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009385067
Saved in:
4
The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits : direct and indirect effects
Bian, Xuemei
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 191-216
Persistent link: https://www.econbiz.de/10009007616
Saved in:
5
An investigation of determinants of counterfeit purchase consideration
Bian, Xuemei
;
Moutinho, Luiz
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 368-378
Persistent link: https://www.econbiz.de/10003840069
Saved in:
6
Store choice and patronage: a predictive modelling approach
Moutinho, Luiz
;
Hutcheson, Graeme D.
- In:
International journal of business innovation and research
1
(
2006/07
)
3
,
pp. 233-252
Persistent link: https://www.econbiz.de/10003787512
Saved in:
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