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They went, they saw and they observed UK international marketing strategy factors upon entry modes into host markets
Lewrick, Michael; Omar, Maktoba - 2008
Persistent link: https://www.econbiz.de/10004398619
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Reducing risk in foreign market entry strategies : standardization versus modification
Omar, Maktoba; Porter, Marc - In: Competitiveness review : an international business … 21 (2011) 4, pp. 382-396
Persistent link: https://www.econbiz.de/10009305496
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Retailing to the "grey pound" : understanding the food shopping habits and preferences of consumers over 50 in Scotland
Omar, Maktoba; Tjandra, Nathalia C.; Ensor, John - In: Journal of retailing and consumer services 21 (2014) 5, pp. 753-763
Persistent link: https://www.econbiz.de/10010407229
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Determinants of international entrepreneurship of UK companies
Omar, Maktoba; Nwankwo, Sonny; Richards, Darlington - In: World review of entrepreneurship, management and … 4 (2008) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10003630928
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Sustainable energy policies as a source of competitive advantage in the UK service industry
Burrows, Mark; Omar, Maktoba - In: World review of entrepreneurship, management and … 3 (2007) 3/4, pp. 231-250
Persistent link: https://www.econbiz.de/10003539129