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Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini; Kerr, Gayle; Patwardhan, Hemant; … - In: Journal of advertising 51 (2022) 2, pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
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Willingness to pay for non-biotech foods in the U.S. and U.K.
Moon, Wanki; Balasubramanian, Siva Kumar - In: Journal of consumer affairs : official publication of … 37 (2003) 2, pp. 317-339
Persistent link: https://www.econbiz.de/10001863316
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Willingness to pay (WTP) a premium for non-GM foods versus willingness to accept (WTA) a discount for GM foods
Moon, Wanki; Balasubramanian, Siva Kumar; Rimal, Arbindra - In: Journal of agricultural and resource economics : JARE ; … 32 (2007) 2, pp. 363-382
Persistent link: https://www.econbiz.de/10003566885