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"It’s us, you know, there’s a feeling of community" : exploring notions of community in a consumer co-operative
Wells, Victoria; Ellis, Nick; Slack, Richard; Moufahim, Mona - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 617-635
Persistent link: https://www.econbiz.de/10012058500
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Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.; Wells, Victoria K.; Chang, Shing Wan; … - In: Journal of organizational behavior management 30 (2010) 2, pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
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Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Journal of organizational behavior management 30 (2010) 2, pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
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Market segmentation from a behavioral perspective
Wells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, … - In: Journal of organizational behavior management 30 (2010) 2, pp. 176-198
Persistent link: https://www.econbiz.de/10003991311
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Market segmentation from a behavioral perspective
Wells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 128-150). 2013
Persistent link: https://www.econbiz.de/10009740377
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Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 113-127). 2013
Persistent link: https://www.econbiz.de/10009740400