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~subject:"Großbritannien"
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Großbritannien
Brand management
20
Markenführung
19
Consumer behaviour
18
Konsumentenverhalten
16
Brand
13
Markenartikel
12
Brand image
8
Markenimage
8
Branding
7
United Kingdom
6
Brand equity
5
Corporate reputation
5
Brand names
4
Brands
4
Firmenimage
4
Impression management
3
Jugendliche
3
Public relations
3
Youth
3
Abfall
2
B-to-B-Marketing
2
Brand extension
2
Branded litter
2
Business-to-business marketing
2
Competitive advantage
2
Corporate social responsibility/performance
2
Customer satisfaction
2
Employees
2
Experiment
2
Football
2
Higher education institution
2
Hochschule
2
Internal communications
2
International marketing
2
Internationales Marketing
2
Litter effect
2
Luxury goods
2
Luxusgüter
2
Marketing
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Article
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English
6
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Roper, Stuart
6
Isaksen, Katja Jezkova
2
Caruana, Robert
1
Garry, Tony
1
Jezkova Isaksen, Katja
1
La Niece, Caroline
1
Medway, Dominic
1
Murphy, Phil
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Psychology & marketing
2
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
6
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1
Research with children and schools : a researcher's recipe for successful access
Jezkova Isaksen, Katja
;
Roper, Stuart
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10003983465
Saved in:
2
UK expat political connectivity and engagement : perspectives from the far side of the world!
Garry, Tony
;
Roper, Stuart
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 762-781
Persistent link: https://www.econbiz.de/10009310365
Saved in:
3
The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
Saved in:
4
Constructing luxury brands : exploring the role of consumer discourse
Roper, Stuart
;
Caruana, Robert
;
Medway, Dominic
; …
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 375-400
Persistent link: https://www.econbiz.de/10009733027
Saved in:
5
The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
Saved in:
6
The importance of brands in the lunch-box choices of low-income British school children
Roper, Stuart
;
La Niece, Caroline
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
2/3
,
pp. 84-99
Persistent link: https://www.econbiz.de/10003820103
Saved in:
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