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~subject:"Großbritannien"
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Strategic management in SMEs :...
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Großbritannien
Entrepreneurship
16
Business start-up
15
Entrepreneurship approach
15
Marketing
15
Unternehmensgründung
15
KMU
12
SME
12
Marketing management
8
Marketingmanagement
8
United Kingdom
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Entrepreneurs
6
Software industry
6
Unternehmer
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Wales
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KMU-Marketing
4
SME marketing
4
Softwareindustrie
4
Business-to-business marketing
3
Computer software
3
Entrepreneurial marketing
3
Entrepreneurialism
3
Small to medium‐sized enterprises
3
entrepreneurial marketing
3
entrepreneurship
3
Aborigines
2
Africa
2
Afrika
2
B-to-B-Marketing
2
Befragung
2
Betriebswirtschaftsstudium
2
Beziehungsmarketing
2
Business network
2
Case study research
2
Curriculum
2
Education sector
2
Graduate business education
2
Indigene Völker
2
Indigenous Australians
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Indigenous peoples
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Article
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English
4
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Jones, Rosalind
4
Rowley, Jennifer
3
Suoranta, Mari
2
Parry, Sara
1
Robinson, Matthew
1
Stern, Philip
1
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Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
1
The service industries journal
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ECONIS (ZBW)
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1
Entrepreneurial marketing : a comparative study
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
The service industries journal
33
(
2013
)
7/8
,
pp. 705-719
Persistent link: https://www.econbiz.de/10009759757
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2
Strategic network marketing in technology SMEs
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 671-697
Persistent link: https://www.econbiz.de/10009776454
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3
"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
Saved in:
4
Marketing activities of companies in the educational software sector
Jones, Rosalind
;
Rowley, Jennifer
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 337-354
Persistent link: https://www.econbiz.de/10003876992
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