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"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
Nash, Jill; Sidhu, Cindy - In: The journal of brand management : an international journal 30 (2023) 5, pp. 381-397
Persistent link: https://www.econbiz.de/10014372584
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Consumer perceptions and behaviour towards branded commodities
Singh, Jaywant; Dall'Olmo Riley, Francesca - In: Journal of consumer behaviour 21 (2022) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10012813915
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Brand Loyalty of Fans Towards the the Buriram United Football Club
Puncreobutr, Vichian - 2016
The objective of the study was to measure the level of Brand Loyalty towards the Buriram United Football Club. For the … study theoretical concepts was identified in literature related to the brand loyalty to define loyalty factors of Buriram … United Football Fan Club; in order to measure brand loyalty. The sample group of 382 respondents was chosen for the study …
Persistent link: https://www.econbiz.de/10012993031
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Private Labels and Purchasing Power : A Positioning Review?
Geffroy, Terence - 2010
A 20% price gap between national brands and private labels is generally asserted in literature. We show that the evolution of this price gap, in recent years, questioned this assertion. We explain this by a combination of competition and the evolution of French institutional rules. Nevertheless,...
Persistent link: https://www.econbiz.de/10013138550
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Win-Win Strategies at Discount Stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2010
extending their assortment with attractive national brands. In this study, we determine what factors drive national-brand …
Persistent link: https://www.econbiz.de/10014061773
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Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of retailing and consumer services 14 (2007) 5, pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
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Die Marke: Wesen und Merkmale eines bedeutenden Wertschöpfers
Becker, Christian - In: Vom Strand zum Green : eine sportökonomische Analyse …, (pp. 27-50). 2008
Persistent link: https://www.econbiz.de/10003753348
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Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: MSI reports : working paper series (2006) 2, pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
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Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2005
Persistent link: https://www.econbiz.de/10003092804