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Motivated by increasing supporter involvement in club governance in English football, the paper presents a simple model …
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Motivated by increasing supporter involvement in club governance in English football, the paper presents a simple model …
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The objective of the study was to measure the level of Brand Loyalty towards the Buriram United Football Club. For the … United Football Fan Club; in order to measure brand loyalty. The sample group of 382 respondents was chosen for the study …. The study found that majority of the respondents, who are fans of Buriram United football club was from Buriram Province …
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Sports fans participate in supporting sports teams by demonstrating various attitudinal behaviors such as loyalty, purchase intention, and stadium attendance. However, although the literature indicates that sports fans who are fanatics can demonstrate advanced attitudinal behavior such as...
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