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Bollywood cinema's global reach : consuming the "Diasporic consciousness"
Takhar-Lail, Amandeep; Maclaran, Pauline; Stevens, Lorna - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 266-279
Persistent link: https://www.econbiz.de/10009621046
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Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep; Maclaran, Pauline; Parsons, Elizabeth - In: Multicultural perspectives in customer behaviour, (pp. 65-80). 2014
Persistent link: https://www.econbiz.de/10010399250
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Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep; Maclaran, Pauline; Parsons, Elizabeth - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1057-1073
Persistent link: https://www.econbiz.de/10008757655