Under the store-within-a-store arrangement, retailers essentially rent out their retail space to manufacturers and give them complete autonomy over retail decisions like pricing and in-store service. This intriguing retailing format, also known as vendor shops, boutiques or manufacturer-managed...

For the so-called Nouveau Riche from China it has become the latest fashion to own a vineyard in France. The case study is about Sino-Vinterns SE catering for the needs of upcoming Chinese Billionaires who want to produce their own wine in France

In this paper, I intend to model a firm decision of entrance into a profitable fashion market where fashion results from the existence of positive interdependence between buyer's utility functions. I conclude theoretically that i) when incumbent firm has an aggressive strategy it sets a...

The training and development of young players both as athletes and individuals is one of the task soccer governing bodies assign to professional soccer team in order to fully exploit the social aspects of sport activities. Recently UEFA imposed new rules to improve the use of home-grown players....

Advertising is often delivered through media. The evolution of media technologies has transformed the advertising landscape over time. We present a model to understand this evolution, unveiling the role of media formats in advertising. The model features a media platform's control of a...

Identifying the determinants of luxury consumption may produce positive results for marketing. This the study is based on an online survey including the participants from Romania, Spain and Turkey, and it aims to reach possible factors that may affect the demand for luxury goods. It investigates...

Keizou Saji was Chairman and Chief Executive Officer of Suntory Limited, a food and beverage manufacturing firm in Japan. Although the global business community does not recognize him as Akio Morita of Sony Corporation and Souichirou Honda of Honda Motor Company, he was as famous as Morita and...

Many business schools have been seduced into using the rankings produced by the Financial Times and other pollsters to reward their Deans and to promote their school to potential students, faculty and benefactors. This paper analyses the FT rankings and argues that Top 20 schools can benefit...

An important development that contributes to store brands’ growing success in the grocery market is the increasing number of discount stores that sell predominantly own, private-label, brands. To fight private labels, manufacturers of national brands feel increasingly compelled to develop...